Theora

Brand assets

The Theora logo, ready to drop into anything.

Everything below is cleared for press, partners, conference programmes and event signage. No permission request needed. Please use the files as they are, without redrawing or recolouring them.

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Primary

Horizontal lockup

The default. Use this everywhere unless the space is squarer than it is wide. The mark is a front view of the glasses; the dot on the left hinge is the eye-level camera.

Theora horizontal lockup in black with a blue camera dot

Horizontal · dark

On white and light backgrounds.

SVG PNG 1024 PNG 2048
Theora horizontal lockup in off-white with a blue camera dot

Horizontal · light

On black, photography and dark UI.

SVG PNG 1024 PNG 2048
Theora horizontal lockup in solid black with no accent colour

Horizontal · mono black

One-colour print, embroidery, laser etch, fax-grade repro.

SVG PNG 2048
Theora horizontal lockup in solid white with no accent colour

Horizontal · mono white

Reversed one-colour print and dark signage.

SVG PNG 2048

Secondary

Stacked, mark and wordmark.

Reach for these when the horizontal lockup will not fit: a square sponsor slot, a narrow column, a profile photo, or a case where the name already appears next to the logo.

Theora stacked lockup, glasses mark above the THEORA wordmark, in black

Stacked · dark

Square-ish slots, posters, badge backs.

SVG PNG 1024 PNG 2048
Theora stacked lockup, glasses mark above the THEORA wordmark, in off-white

Stacked · light

Square-ish slots on dark backgrounds.

SVG PNG 1024 PNG 2048
Theora glasses mark on its own, in black

Mark only

App icons, favicons, watermarks, loading states. Light and mono versions are in the kit.

SVG dark SVG light PNG 1024
THEORA wordmark in thin geometric capitals

Wordmark only

Where the mark already appears nearby, or in a run of partner names.

SVG dark SVG light PNG 2048
Theora avatar tile, off-white glasses mark on a rounded black square

Avatar · black

Social profiles, speaker cards, exhibitor directories.

SVG PNG 512 PNG 1024
Theora avatar tile, black glasses mark on a rounded white square

Avatar · white

Where a black tile would disappear into a dark page.

SVG PNG 512 PNG 1024

Clear space

Give it room to breathe.

Keep free space around the logo equal to the height of one lens. Nothing crosses into it: no rules, no other logos, no photo edges, no text.

The Theora horizontal lockup with a dashed boundary showing the required clear space of one lens height on every side

Minimum sizes: 24 px tall on screen for the horizontal lockup, 16 px for the mark on its own. In print, 20 mm wide and 8 mm wide respectively.

Colour

Four colours, and that is the whole palette.

Theora Black

#050505 · rgb(5,5,5)

Ink

#0A0A0A · rgb(10,10,10)

Cream

#F5F5F7 · rgb(245,245,247)

Lens Blue

#6EA8E8 · rgb(110,168,232)

Lens Blue is an accent, never a background for body text. It appears in exactly one place in the logo: the camera dot.

Usage

Two short lists.

Please do
  • Use the SVG wherever the medium supports it. It stays sharp at any size.
  • Pick the light version on dark backgrounds and the dark version on light ones.
  • Drop to the mono versions for one-colour printing, embroidery and etching.
  • Scale the whole lockup proportionally.
  • Place the logo on a plain area of a photo, never over a busy patch.
Please do not
  • Recolour the mark, or apply gradients, shadows, outlines or bevels.
  • Stretch, squash, rotate or skew any part of it.
  • Rebuild the wordmark in a different typeface, or add a crossbar to the A.
  • Rearrange the lockup, or swap in a different symbol next to the wordmark.
  • Box the logo in, or set it below the minimum sizes above.

Typography

Typefaces

AaInter Tight · interface and body copy.
AaMontserrat · display headings.
AaSpline Sans Mono · eyebrows, labels and figures.

All three are free on Google Fonts. The wordmark itself is drawn as outlines, so it needs no font installed.

Naming

Writing the name

✓Theora in running text, capital T only.
✓THEORA in all caps only inside the logo itself.
✕Not TheOra, Theora.ai, or Theora AI.
✓The product is Theora Lite. The AI hub inside it is FERAL, always all caps.

One-line description: Theora makes agentic health glasses, powered by FERAL, a private local-first AI hub.

Press

Need something that is not on this page?

Product photography, founder headshots, a vector for a specific print process, or a quote for your programme. Email us and we will turn it around.

info@theora.io About Theora